Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
British energy drink brand Lucozade plans to invest 10 million pounds ($13.8 million) to grow its brand positioning and is unveiling a new campaign entitled “It’s On.”
Created by Adam&EveDDB alongside the brand’s in-house team, the multimedia campaign will aim to reach 97% of the U.K. population by the end of this year.
“’It’s On” brings to life Lucozade’s iconic positive energy and what it feels like to be at your best,” said Zoe Trimble, head of Lucozade Energy at Suntory Beverage and Food GB&I.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in