Unilever Will Eliminate ‘Normal’ From Its Product Packaging

The owner of Dove wants to support a 'broader, far more inclusive definition of beauty'

A video created by Unilever prioritizes individuality over the idea of 'normal' beauty standards. Unilever

Certain identifiers are helpful when it comes to navigating the massive beauty industry. We look for shampoo that is specifically formulated for thicker hair, lotion that alleviates dry hands, or foundation that’s seemingly more harmonious with our oily T-zones—anything that recognizes that we have unique qualities that we aim to either accentuate or mask.

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@ShannonL_Miller shannon.miller@adweek.com Shannon Miller is Adweek's Senior Editor of Creativity & Representation.