Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
High energy, eccentricity and over-the-top personalities have served as some of the guiding elements of every classic Old Spice ad. So when the P&G brand decided to go big for the rollout of its newest scent, NightPanther, it turned to the one place that could match its supercharged ethos: the WWE.
Old Spice has partnered with the wrestling empire for a multiweek content series and storyline integration to support the launch of its NightPanther deodorant scent. It’s the newest entry in its Old Spice Wild collection.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in