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If there’s one thing all ad creatives aspire to create, it’s a dream sequence. While arguably overused across the history of advertising, dreaming scenarios give you a limitless canvas for your most surreal and soaring ideas.
The only limitation is usually having the budget to pull it off, which obviously isn’t an obstacle for Apple.
The brand’s newest ads for the Apple Watch 6 play with both surreal journeys of the imagination and fun-but-practical examples of when the device can be beneficial for your health.
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