Tina Brown on Newsweek: 'Vanity Fair Meets The New Yorker'
“Vanity Fair meets The New Yorker” —though a NewsBeast rep strenuously denied it, a trustworthy advertising source tells Adweek that’s how Tina Brown is describing the redesigned Newsweek, which she’s now showing off to the ad community in prototype form.
No question, Newsweek is in need of a serious makeover—a newsweekly in a world that has passed newsweeklies by, it’s been hemorrhaging money, and, since aging businessman Sidney Harman bought it from The Washington Post Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in