How to Build a Center of Excellence for Customer Engagement — Part I
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement.
Different definitions for a center of excellence, or CoE, have circulated for some time:
- In academia, where the phrase was coined, CoEs are sometimes called a “competency center” or “capability center.” A CoE brings together people from different disciplines and provides shared facilities/resources.
- Business CoEs are sometimes defined as a team that leads others in the organization in a particular area of expertise; whether that be technology, skill or discipline — providing leadership, best practices, research, support and/or training.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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