Of the New Healthcare Logos in Mergers, Which Ones Will Become Brands?
Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
All across the nation, the healthcare delivery system is consolidating, producing organizations with larger geographic footprints and operating under new names and logos. As familiar names become subordinate or vanish entirely, will the new healthcare logos truly come to represent brands?
It’s worth remembering that logo and brand are not the same things. A logo is an empty vessel awaiting experiences, emotions and witnessed demonstrations of core values to slowly fill with the emotional qualities of a brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in