Digital Marketing and the Importance of Not Going It Alone
I talk a lot about how important a thoughtful and comprehensive planning process is for successful web development projects — particularly if you have expectations for your new website to contribute to your digital marketing efforts.
One aspect of that planning process worth keeping in mind even after site launch – throughout the life of your digital marketing efforts, in fact – is getting buy-in and building consensus. In other words, it’s a mistake to go it alone.
There are a number of ways that it’s beneficial to get your colleagues to buy into a shared vision of what your new website should be.
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