Why the Heineken Video Went Viral
Why is online content shared? To build one’s social standing? Or develop the sharer’s self-image? Those and related questions were answered last week in “10 Ingredients for Your Video to Go Viral” for the All About Direct Marketing Virtual Conference and Expo. I mentioned the recent Heineken viral video “Worlds Apart.” So today, here are a few reasons why.
If you missed 10 Ingredients for Your Video to Go Viral last week, you can still watch and listen to it here.
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