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The percentage of college admissions officers who believe that incorporating applicants’ social media pages into their decisions is “fair game” continues to trend upward, reaching 65% in the 2020 survey of over 300 of them from Kaplan, up from 59% in 2019 and 57% in 2018.
Meanwhile, 35% of admissions officers considered viewing the social media accounts of applicants to be an “invasion of privacy.”
Kaplan found that 36% of respondents actually do visit applicants’ social profiles to learn more about them, unchanged from 2019 but up from 25% in 2018.
Of that group, 17% said they resort to the tactic often, again equal to 2019 but up from 11% in 2015.
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