College Admissions Officers Are Paying More Attention to Applicants’ Social Profiles

Kaplan Test Prep said the trend had been downward the past three years

70% of applicants were OK with their profiles being viewed by admissions officers sshepard/iStock

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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