College Admissions Officers Are Paying More Attention to Applicants’ Social Profiles

Kaplan Test Prep said the trend had been downward the past three years

70% of applicants were OK with their profiles being viewed by admissions officers sshepard/iStock

The trend of college admissions officers visiting the social media profiles of applicants is back on the upswing, according to the latest survey from Kaplan Test Prep. David Cohen is editor of Adweek's Social Pro Daily.