Scribd Gets Into Ad Biz
Scribd—the fast-growing social publishing platform—is getting into the ad sales business.
The company has recently brought on Geoff Hamm to serve as its first svp of ad sales. Hamm, a 15-year digital veteran, has logged stints at Excite, Yahoo, Orbitz and Electronic Arts, where he was most recently North American sales director.
Launched in 2007, Scribd now reaches 60 million unique users and is growing by 15 percent each month, according to Hamm. The company enables everyone from aspiring authors to corporations to post and share documents like PDFs and PowerPoint presentations on the Web—and to ensure they are discoverable through search engines.
Sites like The New York Times, The Huffington Post and TechCrunch use Scribd to post supporting documents (such as legal memos), while publishers such as Simon and Schuster have begun selling digital books via the site.
Until
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