Content Strategy

Content Begets Audience: Publishers Need to Keep Investing in Editorial

Headshot of Melissa Chowning
By Melissa Chowning

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

There’s a reciprocal relationship between a publisher’s two most valuable assets – content and audience. Good content helps you attract an audience. Great content helps you keep an audience. Your audience’s behavior will tell you which type of content it values most, and so, the cycle will continue. Create great content and you’ll build an audience. It should be that simple, right?

Challenges arise when publishers think they are entitled to an audience but aren’t producing content that is worth their audience’s time and money.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Melissa Chowning

Melissa Chowning

Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.

Recommended articles