Click Fraud Network: Too Little Too Late, or Just in the Nick of Time?
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For publishers who charge online advertisers via a pay-per-click (PPC) model, if you aren’t aware of click fraud listen up, or take a look at the Click Fraud Network. The site could be an awesome resource, but so far doesn’t seem to be living up to its potential with a limited amount of discussion threads on what should be a very hot topic.
Charging (or paying) for erroneous clicks on advertising messages continues to be somewhat overlooked in the billion-dollar Internet advertising mix.
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