Rob Yoegel
Action Over Reaction
Every marketing program needs to be measured to uncover whether it's resonating with the right audience. From direct mail and direct response television (DRTV), to online display advertising and social [...]
Lessons for Magazine Publishers from Content Marketing World
Media
Our advertisers will continue to spend money creating content. If we can't help them, then we may lose them too.
What’s Your Social Strategy?
Media
Now is the time to embrace social media and make sure you have a plan succeed.
Help! My Website Visitor Traffic Has Increased!
Media
As most of you know any good website analytics package will automatically remove traffic that does not come from an actual person.
God Bless WordPress!
Media
22 out of every 100 new active domains in the U.S. are now running WordPress.
The Death of the Banner Ad
Media
There's hope that effective audience targeting will save online display advertising. Verification services from Double Verify and Adxpose could change that.
Is Your Website an 80s Television Sitcom?
Media
Learning that many of the ideas that you once thought were good ones have ended up going nowhere can be a harsh reality check.
Your Social Media ROI
Media
Eager to become experts in new media while trying to hold on to fat profit margins, social media remains a challenge for publishers.
Print is a Little Bit Country, the Web is a Little Bit Rock ‘n Roll
Media
It's a lot easier to get a few hundred people to read thousands of posts per month than trying to get 100,000 people to read the 5-10 stories.
To Read This, Please Give Me Your Username and Password
Media
On average, people have 25 online accounts, juggle six different passwords, and login up to eight times per day.