Does Anyone Know the Heimlich?
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Anyone who knows me will tell you that I have very strong opinions about print editors and writers who don’t embrace the online world and resist changing how they work to accommodate the shift in how readers consume content.
Earlier this year, during our annual Publishing Business Conference, I took part in a half-day eMedia Roundtable in a packed room at the New York Marriott Marquis. The lively discussions were based on Eric Shanfelt’s eMedia Revenue Pipeline, which often end up negatively affected by “choke points” that, as Eric says (and I agree), “limit revenue potential.”
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