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It’s a sad fact of our busy society that there are many elderly people living in residential care homes away from family. This year has perhaps been the toughest of all for the elderly and their loved ones, who have had to navigate Covid-19 visitor restrictions.
A new, heartwarming Christmas spot from Austrian financial services group Erste Group tackles the issue of elderly loneliness.
“Loneliness and isolation have been the defining themes of this pandemic year,” said Martin Radjaby-Rasset, head of group brand management at Erste Group.
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