Nielsen, a mainstay of the TV advertising industry, today unveiled its new ID resolution system, a launch that amounts to a comprehensive overhaul of its cross-screen measurement methodology.
The company maintains its latest identity resolution system, or ID graph, leverages a series of direct integrations with advertisers and publishers, as well as its traditional panel-based data, plus machine learning.
This offering will allow Nielsen to offer advertisers and media owners differentiated “people-based measurement across all platforms” that will better enable them to assess how ad spend drives business results, according to the company.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in