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In the age of Pinterest, Pornhub and Disney+, the National Football League isn’t merely competing against other sports leagues—it’s up against anything and everything that’s vying for time.
“We got to fight for attention,” Tim Ellis, the NFL’s chief marketing officer, said. “We got to fight all the media companies, all the entertainment companies, in order to get that mindshare and to get that share of wallet.”
At the Brandweek Sports Marketing Summit, held virtually, Ellis discussed the NFL’s strategy to win over the next generation of fans.
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