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An annual advertising tradition has returned: the John Lewis holiday ad.
Technically it’s a combined ad for the John Lewis and Waitrose and Partners sister brands, but long before their 2019 merger, retailer John Lewis had developed a reputation and expectation for iconic Christmas work like Monty the Penguin and Moz the Monster. Last year, John Lewis told the story of a dragon who gets a little too excited about Christmas.
So does this year’s installment—once again from London agency adam&eveDDB—live up to the annual anticipation?
We’ll let you decide for yourself.
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