Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The long wait for John Lewis’ 2017 Christmas advert is over. And the department store’s latest holiday showpiece from adam&eveDDB brings plenty of charm and craft, even if it doesn’t quite pack the emotional punch of classics like “Monty the Penguin.”
The two-minute spot stars a young boy named Joe who is freaked out to find a monster under his bed as Christmas is approaching. Soon, though, he befriends the creature, named Moz, and they start to play together at night, when Joe should be sleeping.
Soon
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in