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The long wait for John Lewis’ 2017 Christmas advert is over. And the department store’s latest holiday showpiece from adam&eveDDB brings plenty of charm and craft, even if it doesn’t quite pack the emotional punch of classics like “Monty the Penguin.”
The two-minute spot stars a young boy named Joe who is freaked out to find a monster under his bed as Christmas is approaching. Soon, though, he befriends the creature, named Moz, and they start to play together at night, when Joe should be sleeping.