You’ve optimized your homepage. You’re producing consistently great content for your blog. You think your SEO game is on point, but you might be missing something important: have you optimized your about, contact and customer service pages?
Pages like this are often treated as an afterthought by businesses, but they shouldn’t be. They might not ever rank highly in the SERPs (Search Engine Results Pages), and that’s OK. Instead, they’re important in establishing your website as a trustworthy business and information source, which can boost your rankings for the pages to which you really want to drive traffic.
About and contact pages matter to Google
While much of the inner workings of Google
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