Where's the Emotion?
It was the great freelancer Jack Maxson (he turned Brookstone into a major player with his brilliant catalog copy) who wrote:
Probably well over half our buying choices are based on emotion.
We make buying decisions on the basis of reasonfire extinguishers, vacuum cleaners, smoke alarms, toothbrushes, and the like. But a very large percentage of our choices (probably well over half) are based on our emotions. We can buy quality cars for $18,000 or less, but a sizeable number of us pop for models at $30,000 or more.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in