Multiple Choices
Last fall, Compassion & Choices, a Denver-based nonprofit organization that seeks to improve care and expand choice at the end of life through support, education and advocacy, was torn. Continue using targeted messaging that focuses on a specific issue it’s battling in its annual fund appeal—as had been its approach in the past—or go with broader messaging?
The original annual fund control was a survey package that Dennis Lonergan, principal/president for New York-based direct marketing consulting firm Eidolon Communications, says “clearly defines death with dignity as a choice issue along the lines of women’s choice or reproductive choices, other personal choices that people should have the liberty to make themselves.”
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