The Economist Reaches for a New Audience With Direct Mail
Dealing with changes in publishing has been a tall order for some companies, but direct mail still plays a vital role in subscription acquisition.
Mailer Name: The Economist
Date Mailed: August 2015
For years, The Economist has been one of the world’s most respected magazines, and a big user of direct mail. Unlike its voucher-type offers, this mail piece heavily promotes the brand to an academic target market by using a cover of a recent issue as the non-address side of the outer.
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