98% of E-com Shoppers ‘Deterred’ By ‘Incomplete Content’
E-commerce is a powerful force in marketing, but imagine how much stronger of a retail profit center it could be with the other 98 percent of sales it could be making? According to recent research from Episerver, only 2 percent of e-commerce site visitors convert.
In an emailed announcement on Tuesday about the cloud marketing software provider’s findings titled “Reimagining Digital Commerce,” Episerver reported most site visitors are performing pre-purchase research. But even accounting for that, most visitors are so turned off by “incomplete content” that they don’t return.
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