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The modern consumer is constantly evolving, especially during these uncertain times. For example, right now they’re trying to figure out how to raise chickens.
At the early onset of the pandemic, Purina Mills saw that people were panic buying, among toilet paper and other essentials, chickens. The agricultural subsidiary tested some ebook content, which saw visits to its site jump.
This shift in strategy and marketing dollars was only possible because of real-time insights and an integrated data tech stack, according to Cal Gibbons, marketing technology specialist at Land
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