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IPG is continuing to shed agencies.
Ingrid Otero-Smart, the president and CEO of Casanova//McCann, has bought a majority stake in the Hispanic and multicultural agency. Terms of the deal were not disclosed, and it’s unclear how much she owns.
IPG acquired the agency in 1999, and Otero-Smart joined in 2008 as president and CEO, back when it was known as Casanova Pendrill. The agency, which sits within IPG’s McCann Worldgroup network, rebranded to Casanova//McCann in 2016.
The shop will remain part of McCann Worldgroup as an affiliated agency partner, according to the IPG.
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