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“We screwed up,” admits Harris Diamond, CEO of McCann Worldgroup, sitting in his loftlike New York office in Midtown Manhattan.
The end of 2018 marked a massive loss for McCann: the U.S. Army, a client it was forced to hand over the reins on after a nearly 15-year run. DDB won the account late last year, officially bringing an end to what had become a yearslong, contentious battle that the Interpublic Group agency tried desperately hard to win—but ultimately didn’t after being eliminated from the review process for failing to submit the correct documentation.