Twitter Turns Tweets About Wearing Masks Into Its Newest Outdoor Ads

The campaign aims to shake Americans out of 'caution fatigue'

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Masks are, at worst, a minor inconvenience. But in terms of considerable upsides, they help contain the Covid-19 pandemic—and offer a wonderful way to hide your most embarrassing quirks.

Whether you sing to yourself on the subway or just don’t like smiling at strangers, masks can be a great way to feel a bit more shielded from view.

In a new outdoor campaign aimed at encouraging mask usage, Twitter has projected and printed a series of users’ tweets into the physical world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in