Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If it seems like meatless burgers are everywhere, especially since the Covid-19 pandemic hit America in the spring, it’s because they are, with national TV campaigns, retail deals and fast food alliances rolling out constantly.
The latest evidence: Commercials for Lightlife and Morningstar Farms’ Incogmeato are airing during Bravo’s well-watched Real Housewives and other top-rated series, and fierce rivals Impossible Foods and Beyond Meat are making announcements, almost weekly, about their broadening omnichannel footprints.
Against that backdrop, Los Angeles-based Beyond debuted its dedicated ecommerce platform on Thursday, creating a direct pipeline to consumers who are increasingly bypassing brick-and-mortar retail.
The goal of the site is to “make it as easy as possible for people to fit our plant-based meats into their lifestyle,” said Chuck Muth, chief growth officer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in