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It’s safe to say that no business plan could prepare a company for 2020. But in spite of a pandemic that turned much of the prevailing wisdom on its head, spirits startup YaVe Tequila and seltzer brand Ugly Drinks have found ways to change on the fly and meet consumers where they are now—at home, of course.
YaVe CMO Steve Peretz and Ugly Drinks co-founder and CEO Hugh Thomas spoke with Adweek deputy brands editor Diana Pearl at the eCommerce,
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