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There is perhaps no better example of a 21st century global movement than Black Lives Matter. What began in 2013 as a hashtag response to the shooting death in Florida of Trayvon Martin grew into a decentralized grassroots network whose mission was to protest against anti-Black racism and police violence.
“When I hashtagged #BlackLivesMatter, I knew that I wanted it to go viral across social media,” Patrisse Cullors told Adweek contributor Shannon Miller as part of an in-depth conversation with BLM’s founders.
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