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Before the pandemic, Grubhub was already in the throes of offering a hybrid virtual and live event series. But with in-person events replaced with virtual ones, the company pivoted in that direction, leading to the birth of Grubhub Sound Bites, a series of livestream performances by leading artists.
The event series has gone on to have millions of views, with its latest livestream concert featuring rapper Lupe Fiasco and R&B artist UMI garnering some 1.7 million viewers and more than 300 comments per minute, the company said.
Overnight,
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