With New 'Do-It-For-Yourself' Ad, Lowe's Highlights the Joy of Redesigning Spaces

The spot seeks to inspire even less-experienced DIYers to jazz up their homes

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

In an upbeat new ad, Lowe’s offers a playful, behind-the-scenes perspective on the satisfaction and joy that home improvement projects can create.

The scene opens with a woman standing in her dark bathroom, looking around thoughtfully. A metaphorical lightbulb flicks on, and she jumps into action—painting over the deep orange with a greenish hue that’s so light it’s almost white, replacing the corner shelving unit with some lighter hung shelves and swapping out the silver sink and tub hardware for gold.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in