Meet the 2020 Young Influentials; TikTok Fights Back: Monday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech In this week’s edition of Adweek magazine, we honor the 2020 Young Influentials: the top leaders in media, marketing and tech under 40. You'll find entertainment icons like Daniel Levy and Maitreyi Ramakrishnan, business leaders like Publicis Groupe's Ronnie Dickerson and rewardStyle's Amber Venz Box, and marketing superstars like Aviation Gin's Adrian Molina. On our cover you'll find sisters Charli and Dixie D’Amelio, who at ages 16 and 18 respectively, have become an explosive force on TikTok (not to mention Instagram, Snapchat and Twitter) with their imaginative content and dance moves, which have attracted partnerships with major brands. Now the two traverse the country to meet with partners, plan campaigns, launch product lines and even appear in Super Bowl commercials. [Read an interview with Charli and Dixie to find out how they're navigating fame and partnerships.] See the full list of Young Influentials honorees. Also in this edition of Adweek magazine: In a Voice piece, marketing activist and author Thomas Kolster proposes that to initiate change, brands should reposition themselves, not as preachers, but as coaches that help people achieve their goals. "It’s moving the relationship from transactional to transformational, helping people be more, do more, see more and experience more." Adweek has its thumb on the pulse of the marketing world. With an Adweek Pro Subscription, take advantage of the full breadth of our team's intelligence and learn what you need to know to get ahead. TikTok Threatens to Sue Trump Administration Over Executive Order First, let's catch up on the situation from the past two weeks: After Trump threatened to ban TikTok (which it really can't do), its parent company ByteDance said it doesn’t use U.S. user data any differently than any other app and that the platform isn't going anywhere. Still, to keep the administration happy, TikTok's U.S. operations could be sold to Microsoft, which is eyeing the opportunity. On Thursday, Trump announced an executive order telling U.S. citizens and companies to cease “transactions” with TikTok parent company ByteDance over alleged security concerns. Now TikTok is threatening to sue the Trump administration because it says the order undermines “global businesses’ trust in the United States’ commitment of the rule of law” and “sets a dangerous precedent for the concept of free expression and open markets.” Related: Meanwhile, as TikTok is busy grappling with Trump, privacy concerns and continuing to scale, Facebook and other platforms are looking to replace its signature features by recreating them on their own channels. Here’s How Cornhole Landed Itself in the Big Leagues During the Pandemic Cornhole—the beanbag toss game—has quietly grown into a major sports franchise, complete with 60,000 registered players, sponsorships and a governing body, the American Cornhole League (ACL). Its recent rise is largely due to the pandemic. Unlike basketball, baseball and football, the game of cornhole comfortably allows for social distancing, so all it took was a small adjustment and masks for players. And with little to air in the way of sports, ESPN ended up airing cornhole matches, allowing sponsors to hop on board. Prepped to pivot: It also didn't hurt that New England Patriots star Rob Gronkowski is a cornhole superfan. Nathan Young Steps Down as President of Diversity Advocacy Group 600 & Rising Just months after co-founding 600 & Rising, an advocacy group focused on supporting and promoting Black advertising and marketing professionals, Nathan Young is stepping down as president of the organization. The move came after Young recently made comments criticizing the diversity organization Adcolor for being "completely divorced from reality," for which he faced backlash in support of Adcolor and founder Tiffany R. Warren. The response: 600 & Rising's board issued a statement reiterating its interest in working with Adcolor. More of Today's Top News and Highlights AMC Adds Months-Early Access to New Shows on Expanded Ad-Free Streaming Service Hulu Rolls Out Discounted Annual Subscription for Ad-Supported Users Masks in Commercials? It’s an Open Question, Says Southwest’s CMO Mother Hires Chief Talent Officer, a New Role at the Agency Bob Greenblatt, Kevin Reilly Exiting WarnerMedia as CEO Jason Kilar Overhauls Exec Ranks An Illustrator Turned These 1-Star Reviews of National Parks Into Works of Art Graphic designer Amber Share has turned one-star reviews of America's most impressive national parks into a series of posters, stickers, postcards and more called Subpar Parks. Reviews included grumpy tourists saying that Bryce Canyon in Utah is “Too orange, too spiky,” that the Grand Canyon is nothing more than “A hole. A very, very large hole,” and Saguaro National Park in Arizona is just “OK if you like cactus." 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