The Challenges Facing Women and POC Founders in Cannabis

Chanda Macias, CEO of Women Grow, talks diversity and inclusion in marijuana

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

When it comes to diversity and inclusion, the cannabis industry is uniquely positioned to reconcile its own troubled roots. According to an ACLU report this year, Black Americans are almost four times more likely than white Americans to be arrested for marijuana-related offenses. Yet today, the thriving legal cannabis market still has far to go to right those wrongs: Only 4.3% of cannabis companies have Black owners.

Chanda Macias, CEO of Louisiana-based Ilera Holistic Healthcare and founder of Washington, D.C.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in