5 Ways Quarantine Has Changed the Cannabis Industry Forever

Covid-19 lockdown sparks a 'green rush,' changing how consumers shop

Stuck in quarantine for weeks on end and hoarding necessities, consumers have made their Covid-19 buying preferences extremely clear: toilet paper, frozen pizza, jigsaw puzzles and hand sanitizer.

For certain consumers, cannabis—once likely considered a discretionary purchase—has also been added to that list, fueling an unprecedented green rush with record-breaking sales since lockdown went into force in March.

“Stocking up is the new norm,” said Roy Bingham, co-founder and CEO of analytics firm BDSA, with Brightfield Group finding that 57% of cannabis consumers say they have already stocked up, or plan to do just that.

Though the surge is welcome news for the industry, it doesn’t solve some of cannabis’ endemic problems.

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