Deutsch LA Fires CCO After Offensive Email About Casting Black Talent Resurfaces

Brett Craig had been with the agency since 2012 and was promoted to creative chief in 2018

Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.

Agency Deutsch Los Angeles has fired chief creative officer Brett Craig after a former employee shared a screenshot of an offensive work email from 2015 on Instagram this week.

An agency spokesperson confirmed that Craig was let go Wednesday. Adweek reached out to Craig for comment via LinkedIn but has yet to receive a response.

The email, which sources with knowledge of the matter say was sent by Craig, discusses casting decisions, makes remarks such as “I think were [sic] now BET channel” and refers to a casting candidate as “Not so urban/AA” (the abbreviation stands for “African American”).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in