Bonnier Upgrades Titles' iPad Editions
Special-interest magazine publisher Bonnier Corp. will start adding streaming video, music and Web links to its titles’ interactive editions, part of an effort by publishers to heighten reader engagement with their iPad versions.
The additions are part of upgrades to Bonnier’s Mag+ interactive publishing system.
The first magazine to add the new features will be the interactive edition of Transworld Snowboarding, which launches on the iPad with its fall issue ($2.99 in the iTunes App store).
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