RDA Bows Three Titles With Single Sponsors in Mind
Following a year of setbacks including a rate-base cut for its flagship Reader’s Digest, the folding of Purpose Driven Connection magazine and a bankruptcy filing, Reader’s Digest Association is getting ready to launch some new magazines, this time in the health arena.
But in a departure from the traditional (and very downtrodden) magazine model, RDA is hoping to sell these titles as part of a single-sponsored package that will appeal to marketers in a way that mere pages can’t these days.
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