Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
In Auckland today, New York’s destination marketing organization and its counterpart in New Zealand’s largest city announced a new agreement to market the two destinations while sharing best practices on sustainable tourism.
The pact, which also includes Air New Zealand, is NYC & Company’s first in the South Pacific, which means it currently has partners in all continental regions worldwide except Antarctica. In North America, the New York tourism marketing group works with Toronto; in South America with Buenos Aires, Argentina; in Europe with Amsterdam, Madrid and Manchester, U.K.;
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in