How Air New Zealand Is Shattering the Illusion That NZ Is an Unattainable Destination for Americans

Erica Beagley discussed the airline's U.S. marketing efforts at Brandweek

Air New Zealand recently launched a direct route from Auckland to Chicago, making its way further into the American market. Air New Zealand

New Zealand is a destination that’s long been painted as otherworldly. The country’s lush landscapes were famously used as a backdrop to all three Lord of the Rings films, and today, it routinely populates across Instagram feeds of wanderlust-inducing accounts. But while this not-of-this-earth reputation has helped earn New Zealand a spot on many travelers’ bucket lists, it also helps create an illusion of New Zealand as far away and as potentially unattainable for American travelers.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.