Kraft Foods has awarded another large assignment to mcgarrybowen, sources said. This time, the iconic Oscar Mayer business moves to the shop’s office in Chicago.
Kraft spent slightly more than $80 million on Oscar Mayer ads last year and $23 million supporting the brand in Q1 ’09, per Nielsen.
One of Kraft’s billion-dollar-selling brands, the business has been at WPP Group’s Ogilvy & Mather in Chicago for nearly two years.
Reps at the client and shops involved could not immediately be reached for comment.
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