Nascar is often associated with the deafening sound of revving engines, but its entry onto popular video-sharing platform TikTok was rather quiet.
The Nascar TikTok channel debuted last October near the end of its racing season, with no promotion on other social platforms. Think of it as Nascar’s test lap, as the league tries to understand this new track.
Chris Littmann, director, social media content, Nascar, said his team spent months lurking on TikTok to learn how to understand the platform and approach in the right way, developing a vision for the type of content Nascar wanted to create.
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