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SodaStream will be advertising in the Super Bowl for the first time since 2014, the brand confirms to Adweek.
The ad, which will air just prior to the Super Bowl halftime show, is part of a larger campaign that’s being created by Goodby Silverstein & Partners. Veteran director Bryan Buckley, who has over 60 Super Bowl ad credits to his name (as well as an Oscar nomination), will be helming the spot.
SodaStream’s had a controversial relationship with Super Bowl advertising in the past.
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