Condé Nast's Bill Wackermann to Oversee Domino
Condé Nast announced that it has assigned its longtime publishing exec Bill Wackermann to oversee Domino, its three-year-old shelter title.
The appointment further adds to Wackermann’s duties, which already included oversight for Glamour last year when he was given responsibility for the company’s bridal books. Beth Brenner, vp and publisher of Domino, will report to him.
In its announcement of Wackermann’s expanded duties, Condé Nast pointed out that Domino’s circulation growth has exceeded expectations, expanding from its launch rate base of 400,000 to 850,000. However, even relative to the already beleaguered shelter magazine category, Domino has suffered badly, leading to rumors that the company may fold it. This year through its February issue, its ad pages plunged 51.3 percent to 22 versus a 19.3 percent decline for the category overall, per the Mediaweek Monitor.
As last week’s closure of Meredith Corp.’s Country Home suggests, the shelter category may not have finished contracting. Last year, closures included Time Inc.’s Cottage Living and Hearst Magazines’ O at Home.
