Google: No Silver Bullet for YouTube Ad Model
More than two years after purchasing YouTube for $1.6 billion in stock, Google continues to try a variety of methods to introduce advertising to the site.
In its latest move, Google is taking a page from the playbook that built it into an Internet giant: it’s showing ads next to YouTube search results. Just like Google, advertisers will be able to purchase keyword-targeted placements for their YouTube videos on a cost-per-click basis. YouTube executives admitted the product, called “sponsored videos,” is not a revolutionary idea since it is a nearly exact clone of Google’s “sponsored links.”
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