Meredith is bringing back Coastal Living to subscribers.
The magazine title, which the publisher inherited in its $2.8 billion purchase of Time Inc. (which was completed at the beginning of 2018), was phased into a newsstand-only model last year. But Meredith says after hearing from readers and advertisers, the magazine will again be available to subscribers at a steep discount.
It’s the first time the publisher is bringing back a print magazine with a smaller rate base.
When Meredith decided to make Coastal Living a special issue publication (SIP), “the consumer had not given up on the brand, it’s just the advertising was inconsistent and not reliable enough to keep it as an ad-based product,” said Doug Olson, president of Meredith Magazines.
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