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Digital production company MediaMonks, which was acquired by Martin Sorrell’s S4 Capital in 2018, is merging with digital agency Firewood.
The addition of Firewood to S4 Capital’s portfolio is part of Sorrell’s ongoing attempt to build a “better, faster, cheaper” advertising services company, something he spoke at length about with Adweek earlier this year.
Founded nine years ago by Juan and Lanya Zambrano, Firewood is headquartered in Silicon Valley and has six additional offices around the globe.
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